Bidders, Start Your Engines! NASCAR Family's Waterfront Estate Heads to Luxury Auction®


Miami-based real estate auction firm Platinum Luxury Auctions has announced the planned auction of a waterfront mansion owned by members of the France family, the founders and owners of NASCAR.

Located in Daytona Beach, Florida, the sprawling waterfront estate will be sold at a live auction without reserve, meaning the highest bidder will become the new owner of the property regardless of the high bid price.

The luxury auction® sale is scheduled for June 3, 2017, with bidders being able to participate in person on the property site, or remotely via telephone. The France family retained Platinum, a firm specializing in the non-distressed auction sale of multimillion-dollar homes to exclusively manage the transaction.


The unique property occupies 3.8 manicured acres with 325 feet of water frontage on the Halifax River. There is also a 150-foot boat dock which is able to accommodate multiple vessels, in addition to a custom pool, outdoor kitchen/bar, and various loggias and terraces that offer beautiful water views.

The estate's main residence is more than 17,000 square feet, while a separate guesthouse adds another 1,700 square feet of living space. In total, there are 5 bedrooms, 7 full and 6 half baths. Though the home is appointed with the finest finishes, it blends elegance with comfort to create a living environment that does not feel stuffy or overstated.


The relatively modest bed and bath count compared to the size of the property allows for rooms to be very large and spacious, with a sprawling master suite and three other guests suites - each with an en-suite bath - located on the more private, upper level of the main residence.

Other property features include a grand "River Room" perfect for entertaining, a commercial-grade elevator, dual spiral staircases, a "hidden" wine cellar and tasting room, a private hair salon, gourmet kitchen, fitness center, built-in home audio system, and a fleet of 24/7 surveillance cameras.

The property is available for previews by interested buyers between the hours of 12 and 4pm (EDT) daily, until the auction. Visitors are encouraged to schedule their viewing appointment in advance.

Additional information is available at RiverfrontLuxuryAuction.com, or by contacting a Platinum representative at 800.676.9581.